Press play on our latest campaign
Press play is inspired by FWD's promise: Celebrate living. And its central message is about saying yes to life today. It's about embracing opportunities and facing challenges with FWD's support along the way to empower everyone to live life with confidence.
Featuring real people and their Press play stories
Kouda's story
Growing up, Kouda never liked the cold.
One day he pressed play on a new experience—and stepped onto a snowboard.
Today, the 73-year-old shreds even the toughest of trails every winter.
Press play on courage.
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